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Likely Reason Your Home Isn't Selling - and what to do about them

Updated: Jul 25, 2023

Selling a house can be a frustrating experience when it lingers on the market without receiving offers or showing requests. There are several common reasons why homes don't sell, and it's important to take action to address these issues.

Pricing

One of the main reasons is overpricing, as buyers are cautious about inflated home values. It's crucial to carefully review recent sales and make price adjustments based on competitive differences. Feedback from open houses and showings can also provide insights into the problem. If the price is too high, a significant price reduction may be necessary to attract buyers. It's important to stay informed about the market and adjust pricing accordingly.


Market Trends

Another reason for a slow sale is missing the market's peak, as the housing market can shift over time. Monitoring the market and comparing your home to similar properties can help you determine whether to make improvements or adjust the price. Specific problems with the home, such as a lack of lighting or a major cosmetic flaw, should be identified and addressed. In some cases, selling to a real estate investor or house-buying company may be a better option. Unconventional homes may take longer to sell, but focusing on their unique features and targeting the right buyers can help.


Marketing & Presentation

Successful staging is crucial, as it allows buyers to envision themselves living in the space. Decluttering, repairing, and hiring a professional stager can significantly improve the presentation. Curb appeal is also essential, as a well-maintained exterior can attract buyers and increase the value of the home. Professional-quality listing photos are vital in today's market, and they can significantly impact buyers' interest.


By addressing these common issues and taking appropriate actions, sellers can improve their chances of selling their homes quickly and at a desirable price.




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